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“Content analysis is the identifying, quantifying, and analyzing of specific words, phrases, concepts, or other observable semantic data in a text or body of texts with the aim of uncovering some underlying thematic or rhetorical pattern running through these texts…content analysis’s emphasis on semantic or meaning-based patterns distinguishes it from more purely formal stylistic approaches such as register analysis (Biber & Finegan, 1994) or textlinguistic stylistics (Sandig, 1986). Content analysis makes no claim to being a rich, definitive, or comprehensive method of analysis, as some critics have alleged. Given Its limited scope, it cannot be so. Rather, content analysis typically serves only to provide empirical grounding for other more sophisticated methods, such as those detailed in other chapters of this book,” (14).
